Toy Biz
Toy Biz
 Banshee Full Color Original X Men Action Figure ToyBiz Card Art $399.99 
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 Thunderbird Full Color Original X Men ToyBiz Card Art $399.99
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 Forearm Full Color Original X Men ToyBiz Card Art $299.99
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 Gideon Full Color Original X Men ToyBiz Card Art $299.99
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 FANTASTIC 4 RARE FANTASTICAR VEHICLE TOY BIZ MARVEL MINT SEALED STAN LEE $250.00
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 Marvel Toybiz Incredible Mecha Hulk Figure Classics New $149.95
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 complete MUTANT X ToyBiz action figure set X Men Havok Goblin Queen Inferno MIB $149.99
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 DEADPOOL MARVEL LEGENDS Toy Biz figure $149.95
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 Spider Man Movie Lot Green Goblin Toy Biz 3 Pieces $120.00
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 Toy Biz Marvel Select Ultimate Venom 7 RARE MOC Spider Man Figure Legends $119.99
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 1995 96 Marvel Toy Biz MAIL AWAY Figures MINT MISB $125.00
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 Marvel SPIDER MAN WEB CAR Toy Biz CLASSIC MIB RARE New $89.99
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 MARVEL Legends X MEN JUGGERNAUT Toy Biz Series 6 RARE $109.95
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 TOY BIZ MARVEL FANTASTIC FOUR CLASSICS LEGENDS KANG MOC $99.99
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 MARVEL UNIVERSE VENOM AVENGER X MEN FOUR FURY SPIDERMAN CARNAGE TOY BIZ LEGENDS $94.95
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 Addition/Subtraction Three-Corner Flash Cards 6 & Up 48/Pack List Price: Sale Price: $3.35 You save: $5.14 (61%)  Eligible for free shipping!Availability: Usually ships in 1-2 business days DescriptionEasy to hold and simple to use. Review facts 1 through 12 quickly. Width: 5 1/2 in Height: 5 1/2 in Color(s): White Age Recommendation: Ages 6 And Up.Unit of Measure : Each  |
 Bizu Style Studio List Price: Sale Price: $13.28 You save: $16.71 (56%) Eligible for free shipping!Availability: Usually ships in 24 hours DescriptionThe Bizu Style Studio lets girls create stylish accessories that can transform into animal friends. This kit comes with beads, Bizu characters, and elastic bands for four bracelets that can be twisted to make figures or connected together to make a necklace... |
 Monster High Ghoulia Yelps Doll with Pet Owl Sir Hoots A Lot Sale Price: $40.24 Eligible for free shipping!Availability: Usually ships in 24 hours DescriptionMonster High Ghoulia Yelps with Pet Owl Sir Hoots A Lot. Ghoulia Yelps is one of the newest and coolest ghouls at Monster High with her trendy fashions, accessories and scary cute pet! Ghoulia Yelps is the new zombie girl with a pet owl named Sir Hoots A Lot... |
 No-Spill Paint Cups & Brushes Assortment List Price: Sale Price: $10.05 You save: $11.94 (54%) Eligible for free shipping!Availability: Usually ships in 4-5 business days DescriptionColor-coordinated painting set includes 10 paint cups, two nonspill lids for each cup and 10 brushes. Use one lid for sealing the paint inside after use. The other lid offers a funnel-like design with a small hole for easy access to the paint (sold separately) inside the cup... |
 Thomas the Tank Engine Window Drapes Sale Price: $3.97 Eligible for free shipping!Availability: Usually ships in 1-2 business days DescriptionVERY CUTE THOMAS AND FRIEND CURTAINS FOR THAT SWEET LITTLE ONE IN YOUR LIFE. ONE PACKAGE HAS 2 CURTAINS THAT WILL FIT ONE WINDOW. VALANCE NOT INCLUDED. |
 Amazing Spider-man the Movie Window Treatment Valance - 84 X 14 Inch List Price: Sale Price: $1.97 You save: $18.02 (90%) Eligible for free shipping!Availability: Usually ships in 1-2 business days DescriptionThis valance will complete the Amazing Spider-man Movie bedding collection. Has a solid blue ground with illustrations of Spiderman flying through the air on his web. Measures 84 by 14 inches. Sewn from 60 percent cotton, 40 percent polyester with 180 thr |
 Lego Series 5 Mini Figure Egyptian Queen Sale Price: $0.01 Eligible for free shipping!Availability: Usually ships in 1-2 business days Description"Ask me no questions, and I shall tell you no lies." The Egyptian Queen is used to the finer things in life, but don't think for a moment that it?s made her soft! She may have a golden throne, banquets five times a day and legions of loyal servants to obey her every command, but she also knows all about tax codes, crop rotation and pyramid construction regulations, not to mention the ancient game of politics... |
 Hayden Outdoor Fashion Doll List Price: Sale Price: $17.55 You save: $4.44 (20%) Eligible for free shipping!Availability: Usually ships in 1-2 business days DescriptionGet ready for fashion-filled fun and adventure with the Hayden Outdoor Fashion Doll from Liv. Hayden, the nature girl, is ready to go with her trendy outfit, ample personalized accessories, removable hair, and fully articulated body... |
 U-Build Mouse Trap Game List Price: Sale Price: $4.94 You save: $15.05 (75%) Eligible for free shipping!Availability: Usually ships in 1-2 business days DescriptionBuild your board and chase down the cheese! Assembly is only half the fun as you build your game, Space Boot and Trap...then, chase down the cheese. Don't get trapped as you search for the cheese in outer space... |
 Replogle Globes 12/1 Wonder Globe, Blue Ocean, 11cm Diameter List Price: Sale Price: $8.99 You save: $1.01 (10%) Eligible for free shipping!Availability: Usually ships in 1-2 business days DescriptionThis little -inch Wonder-inch offers an exceptionally smooth rotation on 2 different axes. The 11 cm diameter globe features a detailed easy-to-read map indicating political borders and capital cities. |
How to Make the Best Out of ToyFair with Public Relations
Toy Fair 2010 is just a month away. For many it can be a make or break proposition. Competition for that one lucky break to put your toy or game on that map is stiff. Not only are you competing against hundreds of others who are seeking that same lucky break, you are also competing against the major players in the toy industry such as Matel and Hasbro. What then can you do to ensure that Toy Fair is a success for you and that you get the coverage essential for success and what are some pitfalls to avoid? The answer is to have a strategic public relations and marketing campaign just for Toy Fair like you do for your business year round.
The first mistake that many make at Toy Fair is not being ready for the demands that the media may make on you such as not having a press kit readily available. Many in the media will not even consider covering a company unless it has a press kit. Ideally an attendee for Toy Fair should send out their press kit to media covering Toy Fair months if not weeks ahead of time. Secondly send out a press kit to your local news media. Even though your local media may not be covering Toy Fair, the fact that you are exhibiting at Toy Fair is news and by notifying your local media might result in a news story about you that builds your media portfolio and reaches potential customers. Don’t put all of your press kits in the Toy Fair media room. Many times a reporter will be walking the show and see an exhibit that interests them and ask for a press kit then and there. If you don’t have a press kit readily available it could result in a lost media opportunity. In your press kit you should include company information, sales sheets, recent press releases and media coverage, biographies of key personnel, high quality photos of your key personnel and product, and frequently asked questions and answers that the media might have about your game or toy. Also make sure that your press kit is available electronically.
All media at Toy Fair is important. Many exhibitors think that only the major media is important at Toy Fair. I have seen exhibitors basically snub a reporter from a local New York affiliate and say that they are only available for the networks or major dailies. Maybe that lightening will strike but chances are that it won’t. Many exhibitors think only the major media will ensure that they have success. That is not true. I have seen one small company get a major contract based on a radio interview that they did and a key store buyer happened to be listening to the radio while their network appearances did not garner any major sales. If you are small or new company at Toy Fair much of the media coverage you get is for branding purposes remember that. For strategic public relations to be effective requires that a company build a media portfolio that builds brand recognition. Use all media opportunities to help leverage your marketing. Also some of the major media will only cover a company if it has already smaller media coverage. While not impossible for a first time exhibitor to get major coverage at Toy Fair, the odd are daunting. Just as in sales, go after the low hanging fruit first.
Many exhibitors travel to New York for Toy Fair and then spend a few days either before Toy Fair or after the show enjoying all that the Big Apple has to offer. These vacation days can also be turned into potential meetings with the media. Many people overlook that they are in New York City, the media capital of the nation. They assume the only chance to reach the media will be at Toy Fair. Not true. Contact some key media that you are interested in meeting with and see if you can schedule a short meeting with them at their office to introduce yourself and your company. Very often the media will agree to a short meeting at their office and may have not even be covering Toy Fair.
Finally utilize social media at Toy Fair – particularly Twitter and Facebook. Twitter what you are doing and what is happening around you at Toy Fair. This is a great time opportunity to build your following on Twitter and reach consumers and even media. Consumer polls show that many companies show a dramatic uptick in followers when tweeting from trade shows. Remember there will be periods of down time during the show – utilize it. During the night and slow times update your Facebook page on what is happening and show the energy you are bringing to Toy Fair. Believe it or not media covering Toy Fair will actually take time to look at this and often do searches the night before going to the show and determine based upon Facebook searches who they intend to stop by and meet. That is why it’s so important to be static during the show.
Toy Fair is an opportunity to build brand identification and reach a mass audience. Like anything in business, a strategic plan and approach is critical to success. Reaching buyers and building name identification should be the key objective of your publicity and marketing plan for Toy Fair.
David E. Johnson is the CEO of Strategic Vision, LLC, a public relations agency. He may be reached at djohnson@strategicvision.biz.
About the Author
Co-founder of Strategic Vision, Johnson brings over 15 years of public relations and marketing expertise to the fore and has been described by the media as a public relations guru. Previously with one of Atlanta's top-ranked agencies, he has overseen public relations campaigns for major international clients on the corporate side. Politically, he has been involved with the Bob Dole Presidential Campaign, as well as overseeing numerous state and local races throughout the country and is recognized as a leading pollster and strategist. For literary clients he has overseen national publicity and marketing campaigns for authors and publishers throughout the world.
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