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Marvel MINI MIGHTY MUGGS HULK loose 3 inch
Marvel MINI MIGHTY MUGGS HULK loose 3 inch
$649.00
FANTASTIC FOUR 4 COMPLETE 31 ACTION FIGURE LOOSE MARVEL TOYBIZ IMPOSSIBLE MAN
FANTASTIC FOUR 4 COMPLETE 31 ACTION FIGURE LOOSE MARVEL TOYBIZ IMPOSSIBLE MAN
$299.99
Marvel universe Hydra soldier army of 8 lot set 3 pack tru loose captain america
Marvel universe Hydra soldier army of 8 lot set 3 pack tru loose captain america
$259.99
IRON MAN COMPLETE 27 ACTION FIGURE LOOSE MARVEL TOYBIZ HULKBUSTER WAR MACHINE 2
IRON MAN COMPLETE 27 ACTION FIGURE LOOSE MARVEL TOYBIZ HULKBUSTER WAR MACHINE 2
$259.99
Marvel Legends Showdown 375 Lot Figures 4 Universe ToyBiz 3 3 4 MOC Loose
Marvel Legends Showdown 375 Lot Figures 4 Universe ToyBiz 3 3 4 MOC Loose
$249.99
Marvel universe Shield agent soldier army lot 3 pack tru loose Nick fury sdcc
Marvel universe Shield agent soldier army lot 3 pack tru loose Nick fury sdcc
$219.99
RARE French Marvel Super Heroes Secret Wars Figure Constrictor
RARE French Marvel Super Heroes Secret Wars Figure Constrictor
$189.99
SPIDERMAN CLASSICS SPIDERMAN MCFARLANE LOOSE 6 INCH MARVEL LEGENDS RARE
SPIDERMAN CLASSICS SPIDERMAN MCFARLANE LOOSE 6 INCH MARVEL LEGENDS RARE
$139.99
Marvel Legends Deadpool  Doop 2004 Merc with a Mouth Toy Biz Series 6 Loose
Marvel Legends Deadpool Doop 2004 Merc with a Mouth Toy Biz Series 6 Loose
$142.95
Marvel Legends Planet Hulk 6 figure collection loose complete
Marvel Legends Planet Hulk 6 figure collection loose complete
$125.00
Galactus Marvel Universe SDCC variant Silver Surfer lot of 2 masterworks loose
Galactus Marvel Universe SDCC variant Silver Surfer lot of 2 masterworks loose
$119.95
Marvel legends Winter soldier and Black Widow loose lot
Marvel legends Winter soldier and Black Widow loose lot
$130.00
HUGE LOT70+ Pieces Loose Marvel UniverseX Men FiguresVehiclesStandsRings++
HUGE LOT70+ Pieces Loose Marvel UniverseX Men FiguresVehiclesStandsRings++
$125.88
Marvel Legends Puck Wave 3 Loose  Bonus Wolverine In Package Rare Emma Frost
Marvel Legends Puck Wave 3 Loose Bonus Wolverine In Package Rare Emma Frost
$100.00
Lot of 1991 ToyBiz Marvel Uncanny X Men Series 1 Loose Action Figures
Lot of 1991 ToyBiz Marvel Uncanny X Men Series 1 Loose Action Figures
$110.00
MARVEL LEGENDS RED SKULL CUSTOM LOOSE FIGURE AVENGERS CAPTAIN AMERICA
MARVEL LEGENDS RED SKULL CUSTOM LOOSE FIGURE AVENGERS CAPTAIN AMERICA
$99.99
10PC LOT of 10 TOY BIZ MARVEL COMICS FIGS XMEN SPIDERMAN CAPTAIN AMERICA Loose
10PC LOT of 10 TOY BIZ MARVEL COMICS FIGS XMEN SPIDERMAN CAPTAIN AMERICA Loose
$100.00
MARVEL UNIVERSE Sentinel MASTERWORKS Variant LOOSE
MARVEL UNIVERSE Sentinel MASTERWORKS Variant LOOSE
$79.40
Marvel Select Skrulls lot of 8 loose
Marvel Select Skrulls lot of 8 loose
$95.00
Marvel Legends CROSSBONES Ares Walmart Series LOOSE Avengers X Men DC
Marvel Legends CROSSBONES Ares Walmart Series LOOSE Avengers X Men DC
$99.99
Marvel Legends CROSSBONES Ares Walmart Series LOOSE Avengers X Men DC
Marvel Legends CROSSBONES Ares Walmart Series LOOSE Avengers X Men DC
$99.99
Marvel Legends SDCC 2013 THUNDERBOLTS CROSSBONES FIGURE Loose 6 Inch Comic Con
Marvel Legends SDCC 2013 THUNDERBOLTS CROSSBONES FIGURE Loose 6 Inch Comic Con
$98.00
MARVEL HALL OF FAME SHE FORCE 10 FIGURE SET COMPLETE LOOSE TOYBIZ GIRL LEGENDS
MARVEL HALL OF FAME SHE FORCE 10 FIGURE SET COMPLETE LOOSE TOYBIZ GIRL LEGENDS
$99.99
Hobgoblin Secret Wars Action Figure Marvel 1984 Loose Vintage 4 1 2 Spider man
Hobgoblin Secret Wars Action Figure Marvel 1984 Loose Vintage 4 1 2 Spider man
$99.99
Diamond Select Toys Marvel Select Uatu The Watcher Action Figure Loose
Diamond Select Toys Marvel Select Uatu The Watcher Action Figure Loose
$99.99
CROSSBONES Marvel Legends ARES Series NEW Loose Action Figure
CROSSBONES Marvel Legends ARES Series NEW Loose Action Figure
$94.47
Wrecking Crew Marvel Universe Loose 4 Lot RARE the whole crew
Wrecking Crew Marvel Universe Loose 4 Lot RARE the whole crew
$95.00
MARVEL LEGENDS LOOSE AVENGERS X MEN APOCALPYSE BAF
MARVEL LEGENDS LOOSE AVENGERS X MEN APOCALPYSE BAF
$89.99
Marvel Legends  War Hulk Loose  Complete 6 inch From Hulk Classics Set
Marvel Legends War Hulk Loose Complete 6 inch From Hulk Classics Set
$77.00
SMASHER Custom Marvel Legends by Wings FREE SHIPPING Marvel Now Avengers loose
SMASHER Custom Marvel Legends by Wings FREE SHIPPING Marvel Now Avengers loose
$94.99
Captain America Marvel Legends custom face off action figure Toy Biz loose
Captain America Marvel Legends custom face off action figure Toy Biz loose
$79.95
FROST GIANT action figure MARVEL UNIVERSE Walmart only Exclusive Loose RARE
FROST GIANT action figure MARVEL UNIVERSE Walmart only Exclusive Loose RARE
$85.00
MARVEL LEGENDS 6 INCH SERIES TRU EXCLUSIVE WOLVERINE SERIES PUCK BAF LOOSE RARE
MARVEL LEGENDS 6 INCH SERIES TRU EXCLUSIVE WOLVERINE SERIES PUCK BAF LOOSE RARE
$79.99
MARVEL LEGENDS LOOSE SPIDERMAN MOVIE 1 4 SCALE 64 POINTS SUPER POSSIBLE
MARVEL LEGENDS LOOSE SPIDERMAN MOVIE 1 4 SCALE 64 POINTS SUPER POSSIBLE
$79.99
MARVEL SELECT FIGURE DISNEY EXCLUSIVE FEARSOME FOES LOOSE FLASH THOMPSON
MARVEL SELECT FIGURE DISNEY EXCLUSIVE FEARSOME FOES LOOSE FLASH THOMPSON
$90.00
WHIRLWIND Custom Marvel Legends by Wings FREE SHIPPING Avengers loose
WHIRLWIND Custom Marvel Legends by Wings FREE SHIPPING Avengers loose
$89.99
CAPTAIN AMERICA Marvel Legends Red Skull Baron New Loose Avengers Winter Soldier
CAPTAIN AMERICA Marvel Legends Red Skull Baron New Loose Avengers Winter Soldier
$69.95
MARVEL SELECT DISNEY STORE UNLEASHED HULK EXCLUSIVE AVENGERS 9 FIGURE LOOSE HTF
MARVEL SELECT DISNEY STORE UNLEASHED HULK EXCLUSIVE AVENGERS 9 FIGURE LOOSE HTF
$86.93
Marvel Legends TRU Fans Choice Valkyrie Loose complete never played with
Marvel Legends TRU Fans Choice Valkyrie Loose complete never played with
$79.99
Marvel Select MEPHISTO with throne loose
Marvel Select MEPHISTO with throne loose
$85.00
Marvel Legends HULK TRU Two Packs Figure LOOSE Avengers X Men valkyrie exclusive
Marvel Legends HULK TRU Two Packs Figure LOOSE Avengers X Men valkyrie exclusive
$79.99
BLACK WIDOW Marvel Legends NEW LOOSE Action Figure Toys R Us Exclusive TRU
BLACK WIDOW Marvel Legends NEW LOOSE Action Figure Toys R Us Exclusive TRU
$79.97
MARVEL LEGENDS FACE OFF MASKED CAPTAIN AMERICA FIGURE LOOSE
MARVEL LEGENDS FACE OFF MASKED CAPTAIN AMERICA FIGURE LOOSE
$80.00
DC AND MARVEL LOOSE ACTION FIGURE LOT OF 8
DC AND MARVEL LOOSE ACTION FIGURE LOT OF 8
$69.99
WINTER SOLDIER Marvel Legends LOOSE Toys R Us Exclusive Red Star Variant
WINTER SOLDIER Marvel Legends LOOSE Toys R Us Exclusive Red Star Variant
$79.99
Marvel Legends BAF Toy Biz APOCALPYSE Complete X Men Loose
Marvel Legends BAF Toy Biz APOCALPYSE Complete X Men Loose
$79.97
ARNIM ZOLA Red Skull BAF HASBRO Marvel Legends 2012 6 LOOSE ACTION FIGURE
ARNIM ZOLA Red Skull BAF HASBRO Marvel Legends 2012 6 LOOSE ACTION FIGURE
$71.99
Marvel Legends Spider Man Sinister 6 Six Snap Shot Figure Loose with Stand
Marvel Legends Spider Man Sinister 6 Six Snap Shot Figure Loose with Stand
$69.99
GHOST RIDER COMPLETE 11 ACTION FIGURE SET LOOSE MINT MARVEL TOYBIZ BLAZE CYCLES
GHOST RIDER COMPLETE 11 ACTION FIGURE SET LOOSE MINT MARVEL TOYBIZ BLAZE CYCLES
$74.99
ROCKET RACOON MARVEL LEGENDS BAF HASBRO LOOSE LOT UNIVERSE DEFENDERS
ROCKET RACOON MARVEL LEGENDS BAF HASBRO LOOSE LOT UNIVERSE DEFENDERS
$59.95
Marvel Legends 90s CYCLOPS JIM LEE Figure LOOSE 6 Toy Biz Classics
Marvel Legends 90s CYCLOPS JIM LEE Figure LOOSE 6 Toy Biz Classics
$69.99
MARVEL UNIVERSE FIRESTAR  SPIDERMAN LOOSE 3 3 4 INCH FIGURES TRU EXCLUSIVE
MARVEL UNIVERSE FIRESTAR SPIDERMAN LOOSE 3 3 4 INCH FIGURES TRU EXCLUSIVE
$59.99
MARVEL LEGENDS ROCKET RACCOON LOOSE BUILD A FIGURE 6 INCH SERIES
MARVEL LEGENDS ROCKET RACCOON LOOSE BUILD A FIGURE 6 INCH SERIES
$59.99
Marvel Legends Loose Figure Lot for Custom
Marvel Legends Loose Figure Lot for Custom
$57.89 (15 Bids)
MARVEL COMICS X MEN LOT OF 13 FIGURES by TOYBIZ LOOSE
MARVEL COMICS X MEN LOT OF 13 FIGURES by TOYBIZ LOOSE
$60.00
MARVEL LEGENDS HULK CLASSICS GAMMA PUNCH HULK BRUCE BANNER LOOSE
MARVEL LEGENDS HULK CLASSICS GAMMA PUNCH HULK BRUCE BANNER LOOSE
$70.00
MARVEL 1ST APPEARANCES COMPLETE SET 4 FIGURE SET LOOSE TOYBIZ SPIDER GIRL HTF
MARVEL 1ST APPEARANCES COMPLETE SET 4 FIGURE SET LOOSE TOYBIZ SPIDER GIRL HTF
$69.99
Marvel Legends Iron Man Movie Series 3 Stealth Strike Figure Loose
Marvel Legends Iron Man Movie Series 3 Stealth Strike Figure Loose
$69.99
Marvel Universe Savage Frost Giant 12 figure from Walmart exclusive loose
Marvel Universe Savage Frost Giant 12 figure from Walmart exclusive loose
$59.99
Marvel Legends Apocalypse BAF Toybiz Rare Complete Huge No Arm Tubes Loose VHTF
Marvel Legends Apocalypse BAF Toybiz Rare Complete Huge No Arm Tubes Loose VHTF
$54.99
Marvel Legends  Classic Green Hulk Loose 6 from Fin Fang Foom Classics Set
Marvel Legends Classic Green Hulk Loose 6 from Fin Fang Foom Classics Set
$50.00
MARVEL LEGENDS COMIC CON SDCC EXCLUSIVE LOOSE THUNDERBOLTS CROSSBONE
MARVEL LEGENDS COMIC CON SDCC EXCLUSIVE LOOSE THUNDERBOLTS CROSSBONE
$68.00
Marvel Legends GREEN DEADPOOL VARIANT TRU Two Packs Figure LOOSE Avengers X Men
Marvel Legends GREEN DEADPOOL VARIANT TRU Two Packs Figure LOOSE Avengers X Men
$62.99
IRON MAN MOVIE 6 INCH SERIES IRON MAN HEAVY ARTILLERY LOOSE MARVEL LEGENDS
IRON MAN MOVIE 6 INCH SERIES IRON MAN HEAVY ARTILLERY LOOSE MARVEL LEGENDS
$49.99
MARVEL LEGENDS INFINITE SERIES BLACK WIDOW LOOSE 6 INCH SERIES
MARVEL LEGENDS INFINITE SERIES BLACK WIDOW LOOSE 6 INCH SERIES
$54.99
MARVEL LEGENDS SDCC KA ZAR LOOSE 6 INCH FIGURE KAZAR RARE
MARVEL LEGENDS SDCC KA ZAR LOOSE 6 INCH FIGURE KAZAR RARE
$54.99
Loose Lot Marvel Universe Figures
Loose Lot Marvel Universe Figures
$62.00 (16 Bids)
CAPTAIN AMERICA MARVEL LEGENDS RED SKULL FACE OFF LOOSE LOT OF 2 Win5Get1Free
CAPTAIN AMERICA MARVEL LEGENDS RED SKULL FACE OFF LOOSE LOT OF 2 Win5Get1Free
$49.95
Set of 3 Marvel Legends The Thing Action Loose Figures Fantastic Four PERFECT
Set of 3 Marvel Legends The Thing Action Loose Figures Fantastic Four PERFECT
$59.50
AVENGERS EARTHS MIGHTIEST HEREOS MARVEL COMPLETE SET 4 FIGURE SET LOOSE TOYBIZ
AVENGERS EARTHS MIGHTIEST HEREOS MARVEL COMPLETE SET 4 FIGURE SET LOOSE TOYBIZ
$64.99
Marvel Legends MOJO BAF COMPLETE Series Figure LOOSE Avengers X Men
Marvel Legends MOJO BAF COMPLETE Series Figure LOOSE Avengers X Men
$54.99
Marvel Universe 2011 X MEN SILVER SENTINEL FIGURE 16 Inch Loose Electronic
Marvel Universe 2011 X MEN SILVER SENTINEL FIGURE 16 Inch Loose Electronic
$50.50
Spiderman Marvel Legends classics movie trilogy wrestler loose action figure
Spiderman Marvel Legends classics movie trilogy wrestler loose action figure
$49.95
Spiderman Marvel Legends house of M Mcfarlane Inhuman Torch loose lot
Spiderman Marvel Legends house of M Mcfarlane Inhuman Torch loose lot
$49.95
Marvel Legends She Hulk CUSTOM Blob BAF Loose Action Figure Hasbro She Hulk
Marvel Legends She Hulk CUSTOM Blob BAF Loose Action Figure Hasbro She Hulk
$64.00
ARNIM ZOLA Yellow Variant NEW CONDITION Loose Marvel Legends BAF Action Figure
ARNIM ZOLA Yellow Variant NEW CONDITION Loose Marvel Legends BAF Action Figure
$57.97
Marvel Universe Thor Reborn Family Dollar Blue Variant Loose 375 RARE VHTF 012
Marvel Universe Thor Reborn Family Dollar Blue Variant Loose 375 RARE VHTF 012
$59.95
Marvel Legends TERRAX COMPLETE BAF Figure LOOSE Wave X Men Avengers
Marvel Legends TERRAX COMPLETE BAF Figure LOOSE Wave X Men Avengers
$54.99
Marvel Legends Juggernaut 2004 Toy Biz Series 6 Loose 6 Scale Figure
Marvel Legends Juggernaut 2004 Toy Biz Series 6 Loose 6 Scale Figure
$54.95
Marvel Universe 2012 SDCC Exclusive TIGER SHARK MASTERS OF EVIL SET Loose
Marvel Universe 2012 SDCC Exclusive TIGER SHARK MASTERS OF EVIL SET Loose
$58.49
Marvel Legends 6 Mr Joe Fixit Hulk Series 1 Toy Biz 2004 Loose
Marvel Legends 6 Mr Joe Fixit Hulk Series 1 Toy Biz 2004 Loose
$54.95
Marvel Legends 2012 TERRAX BUILD A FIGURE COMPLETE PARTS Loose BAF Return ROML
Marvel Legends 2012 TERRAX BUILD A FIGURE COMPLETE PARTS Loose BAF Return ROML
$52.52
Marvel Universe Figure Frost Giant Loose Walmart Exclusive
Marvel Universe Figure Frost Giant Loose Walmart Exclusive
$60.00
Marvel Legends Iron Man 3 Wave 2 Iron MONGER BAF 100 Complete Loose
Marvel Legends Iron Man 3 Wave 2 Iron MONGER BAF 100 Complete Loose
$60.00
Marvel Legends TERRAX BAF action figure loose 100 Complete
Marvel Legends TERRAX BAF action figure loose 100 Complete
$60.00
Marvel Legends unmasked variant FACE OFF CAPTAIN AMERICA loose
Marvel Legends unmasked variant FACE OFF CAPTAIN AMERICA loose
$59.99
Toy Biz Marvel Legends X Men Classic Avalanche Figure Loose
Toy Biz Marvel Legends X Men Classic Avalanche Figure Loose
$59.99
Marvel Legends Iron Man Movie Series 1 Mark 01 Figure Gold Variant Loose
Marvel Legends Iron Man Movie Series 1 Mark 01 Figure Gold Variant Loose
$59.99
Marvel Legends Iron Man Movie Series 5 Atmospheric Diving Armor Figure Loose
Marvel Legends Iron Man Movie Series 5 Atmospheric Diving Armor Figure Loose
$59.99
Marvel Legends Iron Man Movie Series 1 Prototype Loose with interchangeable part
Marvel Legends Iron Man Movie Series 1 Prototype Loose with interchangeable part
$59.99
Marvel Legends JOE FIXIT GREY GRAY Hulk Classics Series LOOSE Avengers
Marvel Legends JOE FIXIT GREY GRAY Hulk Classics Series LOOSE Avengers
$54.99
Hasbro Marvel Iron Man Legends Iron Monger BAF Complete Build A Figure Loose
Hasbro Marvel Iron Man Legends Iron Monger BAF Complete Build A Figure Loose
$59.99
MARVEL LEGENDS GHOST RIDER LOOSE 6 INCH ORANGE VERSION TERRAX SERIES HASBRO
MARVEL LEGENDS GHOST RIDER LOOSE 6 INCH ORANGE VERSION TERRAX SERIES HASBRO
$44.99
Marvel Legends Ghost Rider variant series 7 Vengeance with motorcycle loose lot
Marvel Legends Ghost Rider variant series 7 Vengeance with motorcycle loose lot
$44.95
LOT OF 2 2013 Marvel Legends 10 Action Figure GREEN RED HULK loose DFE3
LOT OF 2 2013 Marvel Legends 10 Action Figure GREEN RED HULK loose DFE3
$39.99
SPIDER MAN MARVEL LEGENDS HOUSE OF M CLASSICS LOOSE MCFARLANE FACE UNIVERSE
SPIDER MAN MARVEL LEGENDS HOUSE OF M CLASSICS LOOSE MCFARLANE FACE UNIVERSE
$43.95
MARVEL UNIVERSE COMIC CON SDCC MASTERS OF EVIL LOOSE FIGURE RADIOACTIVE MAN
MARVEL UNIVERSE COMIC CON SDCC MASTERS OF EVIL LOOSE FIGURE RADIOACTIVE MAN
$58.00
MARVEL UNIVERSE X Men Lot Loose Storm Cyclops Jubilee Colossus Wolverine Iceman
MARVEL UNIVERSE X Men Lot Loose Storm Cyclops Jubilee Colossus Wolverine Iceman
$54.49
Marvel X Men Original 1st Appearance Set of 5 LOOSE Toy Biz AWESOME SET 1997
Marvel X Men Original 1st Appearance Set of 5 LOOSE Toy Biz AWESOME SET 1997
$48.99
MARVEL LEGENDS ONSLAUGHT SERIES ABOMINATION VARIANT LOOSE 6 INCH SERIES TOYBIZ
MARVEL LEGENDS ONSLAUGHT SERIES ABOMINATION VARIANT LOOSE 6 INCH SERIES TOYBIZ
$34.99

Lego Marvel Super Heroes Iron man Minifigure
Lego Marvel Super Heroes Iron man Minifigure
Sale Price: $10.75
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

Lego Iron man with Triangle chest

Lego Marvel Super Heroes Magneto Minifigure
Lego Marvel Super Heroes Magneto Minifigure
Sale Price: $8.00
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

LEGO Super Heroes Magneto Minifigure Sealed in polybag

LEGO Super Heroes LOKI Minifigure with Scepter
LEGO Super Heroes LOKI Minifigure with Scepter
Sale Price: $12.95
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

Loose Loki Minifigure Only

Monogram The Hulk Bust Bank
Monogram The Hulk Bust Bank
List Price: $14.99
Sale Price: $9.00
You save: $5.99 (40%)
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

Whether you need an awesome place to store your lose change or a neat decoration for your desk, the Hulk Bust Bank is exactly what you need. This bank features an impeccable design of the monstrous hero of the Marvel Universe and can be displayed as a bust or used as a bank.

Diamond Select Toys Marvel Select Iron Man 3 Movie: Iron Man Mark 42 Action Figure
Diamond Select Toys Marvel Select Iron Man 3 Movie: Iron Man Mark 42 Action Figure
Sale Price: $39.99
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

A Diamond Select Release! Designed and Sculpted by Gentle Giant! The newest iteration of the Iron Man armor is now the newest Marvel Select action figure! Based on its appearance in the upcoming feature film Iron Man 3, the Mark 42 armor is Tony Stark's latest and greatest, able to activate and assemble via remote synaptic link...

Building Toys Minifigure Deadpool Marvel Superhero Mini Figure
Building Toys Minifigure Deadpool Marvel Superhero Mini Figure
Sale Price: $4.99
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

Third Party Deadpool Minifigure (Not Lego but fit with Lego)

Building Toys Minifigure Winter Soldier Marvel Superhero Mini Figure Super Heroes
Building Toys Minifigure Winter Soldier Marvel Superhero Mini Figure Super Heroes
Sale Price: $4.99
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

Third Party Winter Soldier Minifigure (Not Lego but fit with Lego)

Lego: Marvel - Deadpool Minifigure + Motorcycle
Lego: Marvel - Deadpool Minifigure + Motorcycle
Sale Price: $36.98
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
Building Toys Minifigure Green Lantern DC Superhero Mini Figure
Building Toys Minifigure Green Lantern DC Superhero Mini Figure
Sale Price: $4.99
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

Third Party Green Lantern Minifigure (Not Lego but fit with Lego)

Building Toys Minifigure Green Arrow DC Superhero Mini Figure Super Heroes
Building Toys Minifigure Green Arrow DC Superhero Mini Figure Super Heroes
Sale Price: $4.99
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days

Description

Third Party Green Arrow Minifigure (Not Lego but fit with Lego)




Loose Marvel

The Marvelous, Mysterious Life of an Email Newsletter

A couple of years back, a colleague and I visited Las Vegas to demonstrate a "sales person-controlled marketing technology" for representatives of a large PC company who were attending a tech convention. (The idea was so good that the large company eventually copied it and didn't bother to tell us)

The night after the pitch, an inconvenient thing happened: I lost my wallet. Now, I realize that many folks visit Las Vegas and, figuratively speaking, lose their wallets, but I literally lost my wallet: all the credit cards, cash, business cards, my driver's license, etc.

This, for those who know firsthand, is not a good feeling. A cold sweat beads on your forehead. The palms of your hands turn clammy. There's a hole in your gut. You feel as though you've been cut off from who you are.

What I didn't know at the time - as I was anxiously calling various credit card companies and trying to establish that I was who I was and wondering how I might buy an airplane ticket without a driver's license and lamenting the fact that I was not going to have any fun in Las Vegas - was that my wallet was beginning a grand and amazing adventure.

Over the next several hours and into the next morning, my wallet and various of its contents were off for, what would have been, the time of my life: terrific food and bottles of wine, all manner of night clubs, a night at one of the best hotels, and so on. (Later, I was able to reconstruct much of the wallet's journey thanks to photocopies of receipts.)

Similarly, when you let loose of your e-mail newsletter, a marvelous and (to a great extent) verifiable journey begins.

 

Some Important Background Information and Qualifiers


Owing to the advanced technology of a campaign metrics and web site analytics provider that our firm is working with, I recently got the chance to observe quite a lot of the marvelous, mysterious life of an e-mail newsletter.

The technology allows us, among other things, to know exactly who's opening (and reopening) the newsletter and when, what they click on, where they subsequently go on the client's web site, how many times they forward the newsletter to colleagues, and more. I won't name our client. But, you do need to know some key facts about them, their "constituencies" and the newsletter, itself.

The company is a clear market leader and known innovator. The business-to-business newsletter reaches a variety of constituencies: purchasing professionals around the globe (our client's customers and prospects), corporate suppliers who are having to come to grips with the realities of online sourcing, current and prospective employees, industry analysts, members of the press, shareholders, and academicians.

The client's average deal size is around $700,000. The lifetime value of a long-term contract numbers in the millions.

One key fact about the newsletter: although we try as best we can to insist that the newsletter be "opt-in" only, we have not been able to control the client's sales organization in this regard. As a result, the list of some 11,000 subscribers contains a thousand or more who were opted-in, presumably without their permission. I don't like that fact. But, I have to put it out on the table.

Another important point: the data I am about to share is based on watching the "deep" metrics associated with just one issue of the newsletter. Obviously, this is not enough data to discern any meaningful trends.

 

Signs of an Interesting Life: Metrics and Musings


When observing the life of an e-mail newsletter, what you look for are signs that recipients are engaging with, using and interacting with the message. Roughly put: the more interaction, the more valuable the newsletter.

Couple these signs with knowing which constituent categories the recipients fit into - legitimate prospects, existing customers, suppliers - and you have the beginnings of data that you and your sales team can, with care and common sense, act upon.

For example, you may want to identify the newsletter's "power users" and survey them to improve the quality of the overall effort. The survey can also do the duty of fleshing-out the profile of an important prospect: their challenges, fears and greatest interests.

Another example: let's say that that you are able to determine that an as of yet unidentified prospect is forwarding the e-mail to twelve colleagues. This information could be quite valuable to your sales team.

Some of the signs of an interesting life are fundamental and unequivocal. For example: the percentage of folks who are opening the newsletter. Others require interpretation: if somebody opens the e-mail newsletter and just reads the article summaries and introductory copy, but does not click on any of the article links, does this mean they're not interested in the content, or what?

Here's what I and we observed over approximately six days of data. (Incidentally, up to nine days after the newsletter was distributed, there were still some folks opening and reading it):

 

Open Rates and "Reopen Rates"


The newsletter was opened by about 40.5 percent of recipients. I assume that you know the limitations of measuring open rates (i.e., HTML vs. text, and previewing in Microsoft Outlook), so I won't belabor this point.

The e-mail went out at 6:00 p.m. CST on a Tuesday night. One thousand recipients opened it that first night. Over two thousand opened it during the next day.

Interesting side note: I think there needs to be something called "reopen rates": a measurement of those who revisit the e-mail newsletter, going back to engage with more articles and click on various links. I was heartened to see several legitimate prospects re-opening the newsletter and engaging with more of the content.

Measured over more than one issue, reopen rates could be an important gauge of the intensity of interest of a given reader.

 

Subscribe/Unsubscribe


Slightly less than 1 percent of the list decided to unsubscribe. And almost half of that number chose to subscribe. While one month alone of this data isn't particularly helpful, I just wanted to touch this important base.

In my opinion, any kind of action by an e-mail newsletter recipient is good news. I'm happy that 1 percent enabled us to not waste any more bandwidth on educating or courting them.

 

Reader Feedback


This particular issue of the newsletter had the first segment that actively solicited reader feedback. We created a realistic scenario with a negative result and asked readers how to avoid the problem in the future.

Only four responded. Is that disappointing? Nope. One of the four is a customer. The other three are important influencers in companies where the client is actively seeking to begin a sales cycle. And, the responses themselves were helpful, informative and quite detailed.

 

Content Analysis


To "frame" this observation, I focused on the top 200 readers of the newsletter as measured by how many articles they clicked on.

A link to a third-party article featuring an interview with a well-known business author about how to encourage change in a large organization, netted, by far, the highest click-through rate.

And this was despite the fact that it was placed in the lower half of the newsletter.

Two points here. One, don't think for a moment that, because of the crash of the New Economy and those that got burned in the process, that business innovation as a topic of interest to readers is dead. However, you have every reason to believe that it's hard to get anyone in the enterprise to go beyond reading about innovation and start actually funding it.

Second point: though the article wasn't about or by the client and didn't even mention the client's name - and, in fact, had only one sidebar devoted to the client's core competence - it was, to repeat, the most popular link.

There's a message in that data point, one that I'm always quick to reinforce. Whether it's your e-mail newsletter or any of your marketing messages, remember, it's not about you. It's about them: prospects and customers and other key constituencies. If your issues (the things you advocate and champion and, with palpable conviction, believe in) are not their issues, you've got some serious re-thinking to do.

 

Who's Forwarding?


In the life of an e-mail newsletter, those who are forwarding it are in the process of educating their colleagues and attempting to build a "culture" that could support what you have to offer.

Four active prospects and one growing customer forwarded the e-mail newsletter to a total of over sixty colleagues. One of those prospects who forwarded the e-mail is the Chief Financial Officer of a large industrial valve company. Ideas that flow downhill from such high points on the organization chart have a little more urgency attached to them.

It was also interesting to note that numerous competitors (who up until this point had not been purged from the list) were among the most active forwarders.

 

The "Power Users"


Again, focusing on the top 200 readers, I was able to find approximately twenty "power users".

These "power users" include those folks who:

  • may have won recognition in their industry (awards, published articles or event speaking engagements);
  • are the client's most high-profile, most-quoted customers
  • might be members of the press or industry analyst community
  • and/or are CXO-level prospects

In order to assign the (arbitrary, I grant you) "power user" status, our team had to do in-depth Google searches and, of course, compare the data to the client's database and list of prospect/"sales pipeline" organizations.

Even if the "power user" isn't a customer or prospect, you know that an industry best practitioner is using your e-mail newsletter to enhance their careers. That's great news. It means you are creating something of objective value that will, over time, translate into sales.

If you are looking to get started right away, check out our recommended email marketing solutions - FXstyle eMail Marketing. FXstyle as an innovative company provide everything you need to start your email marketing campaign quickly and easily.

About the Author

Clayton, is the international author and designer who working in FXstyle. FXstyle eMail Marketing is a Creative Internet Marketing Company operating as a division of FXstyle Studio, Ltd. They take pride in staying at the leading edge of innovative marketing. They offers marketing solutions to provide you with unique, innovative and cost-effective ways to increase your customer base!

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